Ideas to Action – Part 2

Last week we saw that entrepreneurs take a different approach to thinking and problem solving in that they often start with their means first, then build goals based on what they are prepared to lose (rather than what they expect to gain.)

This week, we look at the final three principles of Effectuation.  These steps bring the interaction with people into the process of getting a business idea off the ground.

Why Uber is NOT a Disruptive Innovation

No one can dispute that Uber has thrown the world’s taxi industry into disarray, however the process itself was not technically disruptive.   By understanding the true meaning of the theory managers can make better decisions in regard to competitors entering the market.