Improve your website’s rank on Google
How do you improve your rankings on search engines like Google? It’s a question commonly asked by small business owners as a means of generating more leads. The process used by marketers to boost website rankings is called Search Engine Optimisation (SEO). There are...
Keep Score and Drive Performance in your Business
The scorecard becomes the marching orders of the organisation, a simple set of metrics that gives clear focus and direction of the business. Despite it being over 20 years since the BSC was first devised, this remains a powerful tool to have in your business toolbox.
Does your Pricing Strategy match your Business Strategy?
Is a ‘cost-plus’ pricing strategy the best for your business?
There are many pricing strategies and the one you select should align with your greater business strategy. Get to know which option suits your goals best.
How to use your Numbers to Build a Strategy for your Business
Use your numbers to build a business strategy. This post is part of a four part series, explaining how numbers tell us a lot about a business and help us to form a strategy of what next step the business should persue. So far in working through our case-study we have...
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