Our “Why’

We believe in purposeful businesses that wish to positively impact the world in which we live.

Our transformational purpose is to “Level the Playing Field”

To us, this means giving businesses of all sizes the tools, advice and guidance they need to fulfill their goals.

We’re living in an exciting time of dramatically emerging technologies. Through cloud computing, machine learning, AI and Big Data, small businesses now have access to software and information sources that previously were reserved for large companies with deep pockets. It may appear counter-commercial but we want to drive down the cost of delivering service and in doing so the cost for businesses to access advisory services. In doing so our goal is to further reduce the gap between large and small businesses.

To achieve our transformational purpose, we will utilize technology wherever possible and build alternative products that can deliver comparable advisory experiences at a lower price point.

Whilst we embrace technology we also believe that nothing can fully replace human relationships, especially in knowledge industries. As technology improves further we believe that human hours should be spent on relationship tasks rather than data processing.

We hope that this purpose resonates with you. If you also want to see a level playing field between big and small business we’d love to have you as part of our community. Follow our socials and share with us your ideas of how we can level the playing field together.

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