Our Team is Your Team

Here at Lemonade Beach, we love nothing more than seeing you succeed and helping you make more of your business. And we pride ourselves on being small enough to ensure you never become another number in the system.

While you will always have a dedicated contact point, you are also backed by a collaborative team fully equipped to give the best advice.

Cameo Ashe, Director


With over two decades of experience in Accounting and Business, Cameo has built a commendable reputation amongst her clients and peers alike for her specialist knowledge and understanding of Australian taxation, compliance and entity structuring. She has worked extensively with small to medium business owners throughout Southeast Queensland and holds diverse industry experience, working across manufacturing, building and construction, professional services, retail, digital enterprises, and agriculture.

While Cameo started her career in managerial roles within Public Practice Accounting, her keen eye for technology and innovation is what led her to become the founder and Director of her own Accounting and Business Advisory firm, Lemonade Beach.

Lemonade Beach provides traditional Public Practice Accounting services, while also focusing on utilising the latest technologies and emergent best practice innovations to deliver a stellar experience to clients.  Assisting business owners to identify and realise their goals whilst simultaneously building efficient business practices and acumen is what sets Lemonade Beach apart from traditional accounting firms.  This point of difference is achieved through services such as system design and implementation, strategy development, identifying and financing new opportunities and on-going problem solving.

Cameo is a serving panel member for Chartered Accountants Australia and New Zealand QLD Public Practice Panel and is involved in the MBA Alumni Committee at Bond University.  She holds an executive MBA from Bond University and a Bachelor of Commerce from the University of Queensland.  She is a member of CAANZ and a registered tax agent.

Cameo Specialises in: 

  • Formulation and implementation of business strategy
  • Management accounting systems and performance analysis
  • Establishment and monitoring of KPIs
  • Systemising internal tasks to drive efficiencies
  • People and leadership development programs
  • Government taxation requirements and advice including business structures 

A note from Cameo…

Hiya, I’m Cameo!

Before you ask, apart from it being bestowed on me at birth, there’s no special family heritage in my name and hopefully you’ll allow me to have more than a ‘cameo appearance’ in your business journey.

I’m proud of the strong relationships I have formed with each of my clients – it’s one of the things I love most about my job. As is the case with any form of collaboration, the first step is to get to know each other a little better. So, I wanted to give you a bit of a feel for who I am, where my journey has taken me, and what drives me. 

I first started working in accountancy way back at the turn of the 21st century, initially doing bookwork for a business consultant’s client base. The role was very autonomous and I quickly learnt how to manage workflow, travel between clients and balance that with my undergrad uni study. I later moved on to work for several boutique accountancy firms where I learnt all I could from partners and work colleagues.

When I finished my undergrad commerce degree I took the usual ‘rite of passage’ of a working holiday in the UK. Here I got an insight into the corporate world, working roles in various industries including Telco, Publishing and Medical Research.

Upon returning to Australia I headed back into Public Practice Accounting and dived into completing my professional qualifications with Chartered Accountants. Still learning everything I could from those around me, I changed firms a few times and made a ‘tree change’ to regional Queensland where I eventually took on a role managing the accounting department of a boutique firm. It was a fantastic and challenging learning experience that exposed me to management of staff, workflows, product development, public speaking and of course continuing to serve client needs.

My clients ranged from start-ups to multi-million dollar businesses in varying industries. Many were continuously innovating and doing exciting things in their business and I loved going on site and really getting to understand how their business worked. I found that with greater understanding of the intricacies of their business I could offer better solutions to problems, however having been in the accounting space for over a decade I felt like I needed to expand my skillset too. So, I enrolled in an MBA and opened my mind to possibility.

I wanted to do something more than the traditional public practice role. Our industry was being disrupted by emerging technology, clients were continuing to be dissatisfied with compliance only accountants, and as an accountant I wanted more than compliance work. I wanted to be able to truly help businesses succeed, to be able to recognise needs outside of finance and accounting and have sufficient knowledge and networks to assist and really make a difference.

I love simplifying the complex (many say this comes naturally to me) and finding the easiest yet most effective way through a situation, problem or opportunity. New technology, disruption and out-of-the- box-thinking gets me excited about possibilities and my best (and sometimes wackiest) ideas come in the shower or on mindless (or mindfulness) beach walks. I continue to learn every day from books, blogs, clients, colleagues and the world around me.

If you’d like to learn more about my professional experience you can find me on Linkedin. Alternatively, if you have any questions about Lemonade Beach and the services we can assist you with, please don’t hesitate to get in contact. I’m always available for a chat or an email! 

What’s in our hearts?

We run our business on six carefully selected values that guide how we do everything. Every internal and client-facing decision is tested against these values to ensure we remain constant and true to the heart of our brand.