Start Up / New to Business, Strategy

5 ways a business consultant can jumpstart your startup

Starting and running a small business can be exhilarating and daunting. In the excitement of launching a revolutionary product or service, the complexities of running a business can be overlooked.

But don’t despair, a business consultant can help you plan, manage and organise your business, so you can focus on what you do best.

Here are the top five ways a business consultant can help launch your company.  

1. Conduct market research

To determine which demographic(s) your business should target, a consultant will undertake detailed market research. This analysis will help your consultant create a detailed marketing plan, explaining where you should focus your attention. These insights can be extremely helpful if you have a niche product or service.

2. Develop performance objectives

Objectives are statements designed to ensure your business reaches its full potential. Similar to goals, objectives are time-sensitive and relate to specific areas of the business (i.e. employee performance, profitability, budget, management and more).

By observing your daily operations and future plans, your consultant can help you create objectives to take your business to the next stage.

3. Improve business performance

The key to your business’ long-term success is continually improving its performance. Your business consultant can help you by finding ways to improve your profitability, reduce your expenses, enhance your brand, hire qualified staff and more.

4. Assist with problem solving

Your consultant’s job is to keep your business on track. They do this by keeping tabs on your marketing strategies and campaigns, staff, product launches and more. When problems arise, they assess the situation, and restructure particular areas to limit potential losses. And, their problem-solving strategies can help enhance your business’ performance.

5. Utilise Networks

A great advantage of the consultant relationship is that they usually know a lot of people in the business world – including other specialists.  They will often open up their contacts and be able to introduce you to vetted professionals that they have worked with previously.  This can take a lot of stress out of making a decision as to who to reach out to for more specialised advice.


What is most important is selecting the right consultant for the task at hand.  Really consider what it is that your business needs and how you want to work with a consultant before signing on any dotted line.  Ask lots of questions to be sure that the person you are engaging is experienced in the sector that you want help with.  Some consultants are great at marketing and internal systems development whilst others, like us as Lemonade Beach, help you to read the story within your data – driving strategy and better business decisions.

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